Max Factor Bids Adieu to the United States

My girl Julia just informed me that Procter & Gamble just announced that it will discontinue the sale of the Max Factor makeup brand in the U.S., beginning in early 2010.

The 100 year old brand was founded by Maximilian Faktorowicz, a makeup artist for the Russian Royal Ballet, who actually coined the term 'makeup.'

Max Factor is credited with numerous cosmetic innovations, which include: the first motion picture makeup (1914), lip gloss (1930), Pan-Cake Makeup (1937), Pan-Stik Makeup (1948), Erace, the original cover-up cosmetic (1954), the first waterproof makeup (1971), and the first clear mascara (1988).

P&G will continue selling Max Factor in 70 other countries.