Avon for the launch of her first fragrance, In Bloom by Reese Witherspoon.
The fragrance is an invitation to experience the sensual side of a woman. Precious and exquisite, the scent combines a delicate femininity with a seductive allure and a mysterious beauty.
"In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee,” explains Reese. “We had a great big Magnolia tree in the back yard, and it's that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I'm feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it's very sensual, very romantic and alluring.”
Noted include: Georgia peach, tea leaves and crisp greens (top); Star gardenia, magnolias and night-blooming jasmine (heart); cashmere woods, hypnotic florals and amber wood crystals (base).
“Reese was the perfect partner on the fragrance – she was fully involved in the whole process from the development of the juice and packaging to the fragrance name," says Isabel Ryan, Director of Avon Creative Development. "I logged many miles flying between NY and LA to work with her to make sure the end result was a true reflection of Reese’s style.”
The fragrance will be available globally in November in two sizes: a 1.7-oz. eau de parfum for $34, and a 1-oz. limited edition version for $59. A body mist, body lotion and shower gel also will be available for $15.