Arm & Hammer Does Infomercials?

Was up late (again) last night...blogging into the wee hours. And guess what I saw? An infomercial from Arm & Hammer.

I'm still not quite sure why such an established brand needs to be running commercials at 1:30am during an episode of Escaped on the Investigation Discovery channel, but here's what they were hocking: Arm & Hammer Whitening Booster, "the new secret in teeth whitening."

Apparently, you apply it to your toothbrush, on top of your favorite toothpaste. For the low, low price of $19.99 (plus S&H), you receive the following:

* 2 Arm & Hammer Whitening Boosters
* 1 Arm & Hammer Advance White Brilliant Sparkle Toothpaste (4.3 oz)
* 1 SpinBrush Classic Clean Toothbrush
* 1 SpinBrush Travel Case
* 2 Arm & Hammer Advance White Brilliant Sparkle Toothpaste (travel sized)

Would you purchase this product?