Ten Questions with Tory Burch

It’s hard to believe that Tory Burch launched her eponymous label only five years ago.

In 2004, she opened a flagship store in the NoLIta neighborhood of New York City; the boutique, filled with ready-to-wear, handbags, shoes and jewelry, sold out on the first day. In 2005, she was endorsed by Oprah; the following day, toryburch.com received 8 million hits and Oprah’s prediction became a self-fulfilling prophecy.

Since then, Tory Burch has become the unofficial outfitter of celebrities and soccer moms alike. With its zesty color palette, striking prints and forgiving cuts, the brand furnishes fashionistas with stylish yet wearable clothing and accessories, sans sticker shock. And her much-imitated Reva ballet slipper are on many a girl’s wardrobe wish-list (including my own).

Recently, I had the much envied opportunity to chat up fashion phenom and fellow Philadelphian, Tory Burch. So if you want to know more about the brainy beauty behind this chic lifestyle brand, try this interview on for size.

SP: When did your fascination with fashion begin?
TB: It would have been impossible not to have developed a passion for fashion and style growing up with my mother and father. They have both always had an amazing and innate sense of style. I did not always dream of being a designer, but I think the fashion industry was a natural fit for me. After over 15 years working in marketing and public relations for great designers like Ralph Lauren, Vera Wang and Narciso Rodriguez, it became clear that my passion was in the design process and I knew it was something I wanted to do.

SP: What was your first big break in the fashion industry?
TB: Eight months after our launch I got a call from a producer at Oprah saying that they were doing a show dedicated to the "next big things" and Oprah wanted to feature the line. I was sure it was some friend of mine making a prank call, but it wasn’t. After going on Oprah’s show everything changed. The day the episode aired we got eight million hits on our website and suddenly women in America seemed to know who we were. It was amazing. I can definitely say we owe a huge part of our success to Oprah’s support.

SP: How would you describe your design aesthetic?
TB: We design timeless yet modern American sportswear with a bohemian sensibility. I design clothes that I want to wear myself and being a working mom I need easy pieces that work well with my busy lifestyle. I think most women can identify with that and they want to look chic and fashionable without having to spend a lot of time putting an outfit together.

SP: In your opinion, what makes a woman stylish?
TB: I think everyone probably has their own idea of what is stylish, but the best guide to looking chic is to focus on what looks well on you. I like to mix unusual colors and prints and have learned what silhouettes suit me the best. I love fashion and pay attention to trends but don’t necessarily always follow them too literally, again I think it’s best to know what works on you. I like when women show their individuality and put a bit of their own personality into their style.

SP: Favorite color combination?
TB: The combination of pink and orange is classic yet unexpected. Our signature 3T print is done in pink and orange on everything from our shopping bags and shoe boxes to flip flops and cosmetic bags. The chairs in our showroom are orange with pink velvet cushions and I love the way they brighten up the space. They are both uplifting and vibrant colors that go well together on everything from accessories to clothing to furniture.

SP: I absolutely adore your double T logo. It’s genius! How did it come about?
TB: We worked with a branding company called MODCO who showed me about 200 different logo designs. I was drawn to the one we chose because it didn’t look like a traditional logo. I see it as more of a design element that we incorporate into our prints and our signature hardware.

SP: Favorite places to shop in Philadelphia?
TB: Anthropologie is one of my favorite places to shop for unique gifts and I love their home section. Blue Mercury has the best selection of candles, lotions and beauty products. They have a mix of both well-known and up and coming brands so I always find something new to try. My step-daughters love to shop at Boyd’s and Skirt. They have great denim brands and a terrific mix of designers at all price points. Neiman Marcus in King of Prussia has everything. Definitely one stop shopping.

SP: If I were to search your handbag, what beauty products would I find? And what is your signature fragrance?
TB: NARS Lipstick in Mitzi. Signature fragrance - Vetiver by Guerlain.

SP: What is your everyday beauty routine?
TB: My beauty regime is very easy. I don’t wear a lot of makeup and often leave the house with wet hair. My style is very natural and easy and my beauty regime is similar. Not too much effort goes into it.

SP: What’s the best beauty tip/secret you’ve ever heard?
TB: Protect your skin from the sun.

Tory Burch is available at 16 free-standing Tory Burch boutiques across the US, toryburch.com and over 400 select department and specialty stores worldwide. Follow Tory on Twitter at twitter.com/toryburch.

Get Somethin' For Nuthin' at bluemercury Stores

Scoop up a FREE deluxe sample of MD Skincare's Botanical Bar with Tea Tree and Aloe.

Produces a silky-rich foaming lather to cleanse nourish and refresh skin without drying. Formulated for both the face and body, natural botanicals and essential oils enhance skin radiance. It is the first step in your bathing ritual to remove toxins and prime skin for the absorption of antioxidants found in this luxurious cleanser.

No purchase necessary. Just click here, fill out the form and print out your coupon. Offer only redeemable in stores. Thanks, bluemercury!

All I Need Is A Miracle, All I Need Is You

My complexion is far from perfect. Like many of you, I struggle with acne, dark circles, hyperpigmentation and rednesss. But masking these imperfections with foundations and concealers can lead to a vicious cycle. Yes, heavy face makeup camouflage your problem areas, but they can exacerbate skin issues, rendering you more dependent on these products. Besides, I’m not the kind of gal who likes wearing base on the regular. Boo hoo. What to do?

ModelCo (the whiz kids behind Body Meringue and Shimmer Airbrush Illuminiser) just unveiled Miracle Veil Skin Perfecting Fluid, a light-weight skin corrector that minimizes imperfections, disguises redness, lightens pigmentation, evens out skin tone and protects skin with SPF 14.

When I first took a chance on Miracle Veil, I was absolutely perplexed. It’s green, so I was extremely hesitant to rub it all over my mug. I thought to myself, “How in the ham sandwich will smearing this mint colored mess all over my face make me look better?” But the beauty of most beauty products is that they wash off. So I gave it a try, figuring that I had nothing to lose - other than a few flaws.

Well, let me tell you…they don’t call it Miracle Veil for nuthin’. It brightened my skin tone, whisked away the shadows beneath my eyes and enhanced my skin’s luminosity. Wearing Miracle Veil is akin to traveling with your own lighting crew. So I can dare to go bare. The product also acts as a primer for optimized makeup application; it cancels out darkness and redness, so your foundation and concealer don't need to work as hard. But the benefits don’t end there. Miracle Veil doesn’t just hide imperfections, it heals the skin.

White Mulberry Root Extract balances skin pigmentation and protects against future discoloration. It also acts as an anti-inflammatory, soothing and calming the skin to combat redness with anti-bacterial properties. Hawthorn Extract prevents the visible appearance of wrinkles while treating pigmentation and uneven skin tone. And Phospholipids create a protective barrier while reducing water loss and protecting against environmental pollution.

So if you look in the mirror and it seems like you’ve stumbled into some bad lighting, don’t hope for a miracle. Just go out and buy one.

Miracle Veil is available at Henri Bendel, Sephora, Beauty Bridge and modelco.com.au.

It's Fresh, Exciting*: New Products From Fresh, Coming This Fall

This fall, Fresh will expand its fragrance portfolio with a new scent, Strawberry Flowers, created in celebration of Sephora’s 10th anniversary. The company is also expanding its bath and body, skin care and makeup offerings with a bevy of new beauty products.

Launching exclusively at Sephora in September, Strawberry Flowers Eau de Parfum is a fruity floral scent, designed specifically for a younger, Sephora customer. The fragrance, inspired by the scents of a typical spring morning, is composed of top notes of mandarin, yuzu and white peach, middle notes of mountain strawberries, freesia, orange blossom and osmanthus, and base notes of orris, musk and white woods.

Also in September, Fresh will debut the Fig Apricot body care collection, based on its top-selling Fig Apricot Eau de Parfum, which launched a decade ago. The collection will include a bath/shower gel and a body cream and will be sold at Barneys, Neiman Marcus, Sephora, Saks Fifth Avenue and Bluemercury.

Fresh’s fall color collection includes the Imperial Bedroom Face Palette, and a new Firebird Mascara. The palette’s cream-based colors include iridescent pearl and warm antique gold eye shades, an opalescent black eyeliner, a shimmer highlighter for the cheeks and a deep red gloss for the lips. Inspired by a Russian fairy tale and based on the company’s best-selling mascara, Fresh Supernova, Firebird is designed to thicken, lengthen and curl lashes. “Supernova gives your lashes a thick, dark and more defined look, whereas the soft lightweight fibers on the Firebird brush gives it a feathery and flirty feel,” said Alina Roytberg, Fresh’s co-founder and creative director.

Fresh has also come out with Twilight Freshface Glow, a multifunctional illuminating cream. The primer is designed to be used as a highlighter along cheekbones, brow bones and décolletage. On the retail front, Fresh has plans to open several freestanding stores by the end of the year.

This month, the company will open a location in Century City, Calif., followed by another store in Dallas’ Northpark Center in October. The company is also looking to open a store in Philadelphia (oh please, please...with Sugar Lip Treatment on top!) along with additional stores in the Northeast.

Source: WWD

*In case you haven't noticed, I've been on a Kool and the Gang kick lately.