The Axe Effect

Being of the female species, I can't attest to the quality of Axe men's personal grooming products. But as a marketing professional, I can testify to the genius of their ad campaigns.

The masterminds behind the brand are mad scientists - employing twisted humor and catchy devices to hook the target demographic. Against my will, the disturbing yet addictive commercials get stuck in the part of my brain once reserved for math and recalling people's names. Remember Bom Chicka Wah Wah?

See what I mean...